“For this email, we saw a drastic increase in open rate when we changed the subject line to be more personalized,” Smith says. Sender: Shaye Smith, The Center for Sales Strategy “I think the high open rate was driven by the cheeky subject line and a compelling offer.” “I wanted to make sure you received the invitation” “We sent this email in a campaign targeted at content marketers who we’ve exchanged backlinks with in the past,” Bibla says. “You scratch my backlink, I scratch yours…” These subject lines work because they’re personalized based on what they know their recipients are interested in. Many of our respondents’ highest-performing email subject lines were personalized-but not just in an “insert name here” kind of way. The Best Email Subject Lines are Personalized Not a Mailchimp user? Get similar email marketing dashboards for Seventh Sense, HubSpot, Marketo, SendGrid, or Campaign Monitor. It’s simple to implement and start using as a standalone dashboard or in marketing reports, and best of all, it’s free! Now you can benefit from the experience of our email marketing experts, who have put together a plug-and-play Databox template showing the most important KPIs for tracking the overall performance and success of your email marketing strategy. How many of your recipients opened your email on mobile devices vs desktops? Should you optimize your emails more for mobile devices? This is a custom metric that allows you to track the volume of landing page traffic a specific email campaign generates from CTA clicks in your emails. Landing page sessions from email campaigns.How many website visitors do your email campaigns generate? Which email campaigns drive the most website visits?
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